IRDAI Plans Sweeping Reforms to Cut Insurance Costs in India
Digital marketplace and commission overhaul on the way
Focus on affordability, transparency, and long-term value
By Business Reporter
New Delhi: February 27, 2026:
The Insurance Regulatory and Development Authority of India (IRDAI) has announced a series of major reforms aimed at reducing insurance costs and making policies more affordable for millions of Indians. Over the next 4–6 months, the regulator will roll out initiatives including a revamp of distribution structures, rationalisation of commissions, the launch of a digital insurance marketplace, and the creation of a digital public infrastructure (DPI) for the sector.
IRDAI Chairman Ajay Seth, in his first detailed interview since taking charge in September 2025, said the reforms are designed to ensure “value for all – value for policyholders, value for shareholders, and value for the economy.”
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Why Insurance Costs Are High
- In FY25, insurers paid ₹1 lakh crore in commissions, with nearly 30% of premiums spent on distribution and administration.
- Banks, NBFCs, and agents accounted for 17–18% of these costs, while management expenses made up another 13–14%.
- The Economic Survey 2025–26 flagged high distribution costs as a key reason for poor affordability of insurance in India.
- Upfront commissions often encourage mis selling, with agents focusing on short-term gains rather than long-term customer value.
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Key Reforms Announced
1. Commission and Distribution Overhaul
- IRDAI plans to realign commissions to reward effort-based incentivisation rather than front-loaded payouts.
- Incentives will reflect the complexity of servicing policies, renewals, and long-term customer retention.
- This move aims to curb mis-selling and reduce upfront acquisition costs.
2. Launch of Bima Sugam – Digital Insurance Marketplace
- A common portal where customers can compare insurance products by price and service metrics.
- First commercial use case expected by May 2026.
- Initially, standard policies will be offered, with scope to expand to bundled products later.
- Designed to function like an e-commerce platform for insurance, improving transparency and competition.
3. Digital Public Infrastructure (DPI)
- Consent-based registry of policy and claims data.
- Enables faster underwriting, fraud detection, and portability of records.
- Anchored in the Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Act, 2025.
- Strict compliance with privacy laws to protect consumer data.
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4. Risk-Based Capital Framework
- Replaces formula-based solvency regime with a dynamic system aligned to insurers’ risk profiles.
- Two impact studies completed; draft regulations expected soon.
- Ensures solvency protection and efficient capital deployment.
5. Adoption of Indian Accounting Standards (Ind-AS)
- Aligns insurance reporting with global norms.
- Improves transparency and comparability for investors and regulators.
6. Greater Transparency and Public Disclosure
- More product, claims, and settlement data to be placed in the public domain.
- Stakeholder consultations before issuing rules to build trust and certainty.
Implications for Policyholders
- Lower premiums: Rationalisation of commissions and management costs should reduce overall policy prices.
- Better value: Incentives tied to servicing and renewals will improve customer experience.
- Transparency: Bima Sugam will allow easy comparison of policies, reducing information asymmetry.
- Portability: DPI will make it easier to switch insurers without losing claim history.
Implications for Insurers
- Cost discipline: Insurers will need to cut expenses of management (EoM) ratios.
- Digital readiness: Adoption of DPI and Bima Sugam will require significant tech investments.
- Capital efficiency: Risk-based capital norms will push insurers to align solvency with actual risk exposure.
- Global alignment: Ind-AS adoption will improve credibility with international investors.
Expert Views
Industry experts believe these reforms could be transformative:
- Positive impact: Lower costs and transparency will expand insurance penetration in India.
- Challenges ahead: Insurers may resist commission cuts, and digital adoption could be uneven across regions.
- Long-term gains: If implemented effectively, reforms will strengthen trust and sustainability in the sector.
Conclusion
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IRDAI’s reform agenda marks a turning point for India’s insurance industry. By tackling high distribution costs, introducing digital platforms, and aligning capital with risk, the regulator aims to make insurance more affordable and accessible. For policyholders, this promises lower premiums and better service. For insurers, it means stricter discipline but also greater efficiency and credibility.
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